January 2012
1 post
“Nudge that over three clicks. Now back one. Back...
October 2011
15 posts
Lipton Ice Tea invites students to tap billboards... →
Outdoor ad firm Eye Corp is using near-field communication technology in billboards for client Unilever.
The technology enables students to ‘like’ the Lipton Ice Tea Facebook page by…
ADDICTED TO INFO: Brands & More on Instagram →
addictedtoinfo:
After discovering that Fashion brands were jumping onto the Instagram train. I was interested to see what brands were out there and taking the lead. ….And then I became obsessed …..and spent hours looking for more brands.
My obsession = the creation of this running list of Brands:
Did Facebook Just Beat Google At Its Own Game? →
Ken Deeter, Facebook Engineer
The keyword used to be the exclusive province of Google, and one of the things that may ensure Google doesn’t become completely overshadowed by Facebook….
What Is The Relationship Between Creativity,... →
A resourceful analysis indicates that a nation’s global creativity index can not only lead to higher economic development, happiness and competitiveness levels - but also to the…
How to Get Started with Infographics →
Infographics can be fascinating. Done well, they can tell a compelling story, bringing data to life in completely new ways. But they can also be bland. Boring. Or worse – irrelevant. Now, I have…
How crowdsourcing games help solve scientific... →
It has been shown that the human capacity has still important advantages over computers.
Scientists have learned to use crowd sourcing tools to improve their research. To…
How To Appeal To Facebook’s Fastest Growing... →
Senior citizens are the fastest growing segment of Facebook users in the U.S., and could number 55 million by 2020, according to the Pew Internet and American Life Project.
So if the…
Twitter Launches Advertising Blog, Twitter Account →
Signaling its growing commitment to advertising, Twitter has launched an advertising blog and a Twitter feed devoted to the category.
The blog notes…
Facebook’s New Advertising Strategy Is Brilliant... →
Facebook and Google get compared a lot these days, but with its new advertising strategy, Facebook is adapting Google’s ad strategy to its…
SEO For Nice People →
Blogger and developer Matt Gemmell has gazed into the dark side of of search engine optimisation (SEO), and while he understands the value of having your personal site, your blog or your…
September 2011
9 posts
“Interestingly, the fact that mainstream PR has yet to fully embrace their social...”
– TRAACKR (via strategicpr)
LinkedIn to Offer Marketers More Value via 'Follow... →
About a year and a half ago, LinkedIn introduced a new feature that enabled users to ‘follow’ companies on LinkedIn. Similar to the way Facebook users can “Like” business pages to…
Social Sharing Increases Blog Page Views 160% ... →
Blogging is key to any inbound marketing plan. Not only is it a great way to add pages to your site and increase your footprint, it also improves your search rankings and helps get more inbound…
Twacked: When Twitter Accounts Go Bad... →
Twitter‘s biggest users are no strangers to hackers. Whether due to malicious email attachments or weak passwords, everyone from Lady Gaga to Barack Obama to Ellen DeGeneres has been a target.
…
Will Timeline, Ticker, GraphRank Break Facebook... →
How will today’s f8 announcements and yesterday’s Facebook user experience changes affect Facebook marketing?
Facebook CEO Mark Zuckerberg and others just announced some huge changes to…
Foursquaropoly: Monopoly – Foursquare Mashup →
Some great creative minds brought board game Monopoly back to life, by mashing it up with Foursquare. The result? Foursquaropoly. A gaming App which uses Foursquare to make you the game piece…
Were All Talking, But Who Is Listening? →
Social media can be amazing – bringing people together from all parts of the world, opening conversations and creating lasting relationships. Just look at Twitter – we can have thousands of…
@ChrisCuzzy: So, this #rubyscam, what's it all... →
Wish that dodgy photoshop job on the bed had been around more, that would have set off alarm bells for sure. But who wants to be the one to say a leukemia patient looks too weird to be real?
chriscuzzy:
Basically I can’t give too much away, due to legal reasons, but here is the LONGGGGGGGGGGGGGGGGG story short of the whole situation.
Yesterday I found a profile that belong to a girl who looked...
How To Use LinkedIn To Increase Your Hirability →
LinkedIn is the social network of choice for hooking up with people and companies professionally; in fact, one survey found that 86 per cent of companies that use social networks to recruit…
August 2011
1 post
Your Social Media Campaign is Broken. How Do You... →
This is a guest post by Dave Thomas.
Whether you have stayed in-house or gone with an outside agency for your social media campaign, finding it broken down along the side of the road…
July 2011
6 posts
LinkedIn Surpasses MySpace as 2nd Most Popular... →
To be honest, when I first saw this news, I couldn’t believe MySpace was the second-most popular social network until now. And by “most popular,” we’re referring to web traffic here….
Hill & Knowlton appoints Tim McPhail to head... →
McPhail
Cook
PR agency Hill & Knowlton has promoted senior advisor Tim McPhail to lead its public affairs division while Sue Cook has been confirmed as managing director.
McPhail,…
Can’t Decide on a Tattoo? Get a QR Code Inked on... →
As part of whisky brand Ballantine’s “Leave an Impression” campaign, Paris-based tattoo artist Karl Marc seared a QR code onto his friend Marco’s chest.
Marc says the whisky company…
10 Helpful Title Tips From Top-Viewed Blog Posts →
While there are quite a few elements that make up a successful blog post, one of the best things you can do to capture readers’ attention and entice them to first view your post is to…
Is StumbleUpon Referring More Traffic Than... →
Shared by mab397
What’s the value of the visitor? Most StumbleUpon traffic bounces within 5 seconds
StumbleUpon has modestly overtaken Facebook in sending traffic to U.S. websites during the…
INFOGRAPHIC: Why We Follow Brands On Facebook →
The average person follows two to five brands on Facebook. And special offers are the leading motivator for that.
That comes from an infographic put together by Column Five Media and Get…
June 2011
4 posts
3 Signs It’s Time to Pull the Plug on Your... →
Ever heard the expression “don’t throw good money after bad”? Ever started something — maybe a report or a blog post — that began getting worse and worse, but you kept writing it anyway?…
Five Must-Read Posts from Last Week →
We often read about the death of blogging, or publishing, or the plateauing of Facebook – but most of these announcements don’t actually engage with the underlying issues. They don’t…
How To Get Tons Of Clicks On Facebook Ads: Images →
If you’re using Facebook ads, it’s crucial that choose the perfect image. When done right, your ad will bring in a flood of clicks while decreasing your overall advertising cost. Ignore…
Five Must-Read Posts from Last Week →
There have been some great articles published this week – a bit of controversy and a lot of insight. And for the first time in some time, all the must-read posts come from my local peeps…
May 2011
12 posts
How Facebook Factors Into Lead Generation [Data] →
The results are in! HubSpot’s latest research takes a look at real data from 4,000 businesses — all HubSpot customers — and reveals how they successfully generate traffic and leads.
One of the…
HBO Gets Social With HBO Connect →
Premium cable network HBO soft-launched HBO Connect on Tuesday, a new “second screen” experience that aims to augment the social experience surrounding…
Word Of Mouth →
As Oscar Wilde once stated; ”there is only one thing in the world worse than being talked about, and that is not being talked about!”
Creating value through Word of Mouth… a couple of…
Five Must-Read Posts from Last Week →
The best of last week’s reads were heavily contested. I could have easily found 10 posts that would astound you. But in the end I stuck with the five – after all I know how busy you are….
Is Your Brand Prepared To Answer Anything? →
Of the macro social news sites, Reddit has easily become my favorite over the past 4 years or so. The community, unlike Digg, gets close to a true model of diversity, aggregation and incentives:…
10 Tech PR Disasters of the Past Decade [PICS] →
Facebook’s plan to use a public relations firm to raise privacy concerns about Google demonstrates just how deep tech rivalries run. But Facebook’s not the first technology company to get caught…
How to Stop Editing People →
Humans want freedom.
Freedom to think.
Freedom to speak.
Freedom to just be.
It’s a natural motivator of engagement.
THE PROBLEM IS: Everybody’s got a red pen.
And the ones who use…
Write Me a Guest Post →
Over the years I have had a few people write guest posts here, but it is not something that I have pushed. Recently I thought it might be an interesting experiment – so I asked some folks…
Sorrell: Australia ‘extremely important’ for WPP →
After reporting 6.7% revenue growth for the first quarter of 2011, to GBP2.2bn (A$3.4bn), WPP chief executive Sir Martin Sorrell has said that he sees Australia as an “extremely important”…
Why Semantic Analysis trumps Sentiment Analysis →
For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. First is what it cannot tell you…
Five Must-Read Posts from Last Week →
This week we seem to be asking a lot of questions. We seem to be challenging the orthodoxy, digging into the details and throwing various cats amongst the squadrons of social media…
April 2011
8 posts
Andrew Solmssen Writes Cover Story for iMedia →
7 Habits of Highly Effective Tablet Marketers
By Andrew Solmssen
It’s amazing to think that, just over a year ago, there wasn’t a tablet computer market. Apple and its fast followers have been so…
