Interestingly, the fact that mainstream PR has yet to fully embrace their social practice has created a void on the market and a new breed of agencies have emerged as a result to fill it with some success. What innovative PR firms and these ‘next gen’ marketing firms have in common is that they have both understood that the new frontier for communication is Social Relationships. Call it SR, call it PR 2.0, these firms are defining a new industry where much of the money spent on social media is pouring in. My advice: you want to be on that train before it leaves the station…
– TRAACKR (via strategicpr) Via Strategic PR
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POSTED Friday September 30th
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